The Ten Commandments of Protecting Your Brand

Whether your company is called Coca Cola or Jimmy-Bob Joe-Bob & Frank, you have a brand. You may not realize it; after all – brand happens mostly on its own. But whether you’ve spent a century and trillions of dollars developing an international company or you’re just getting out of the gate with a startup, you should know how to protect your brand.

August 25, 2016 | Advertising, Industry, Branding, Featured

Brand on the Half Shell

Humans are emotional beings. Most of us make emotional decisions, and then rationalize them. For your brand to resonate emotionally, you must know your WHY. We love brands because we have a philosophical or emotional affinity for them. We justify our emotional connection to their “whys” by pointing to the their hows and whats.

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