As brand strategists, story is everything to us. According to marketing research from One Spot, 92% of consumers prefer brands whose ads feel like stories. At Cayenne, we transform brands, fusing human truth with corporate strategy and listening, creating stories that engage audiences and inspire dialogue.
If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all.
To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money.