[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of them very old), and they’ve all experienced a recent resurgence in popularity. Bonus question: which… Read More
YOYO Brands: What we can learn from brand resurgence
We recently were recognized by the Birmingham Business Journal as one of the best places to work for in Birmingham. Rather than talk about the award itself, I’ve been asked by our staff PR whiz kid, Dana McGough, to write about our company culture. Which I really dislike doing. To me, talking about your culture… Read More
This has been a good year for awards (thus far) so, it feels right to give a public shout out to our clients, our team, all of the effort that went into doing great work, and the validation provided by these award opportunities.