We recently were recognized by the Birmingham Business Journal as one of the best places to work for in Birmingham. Rather than talk about the award itself, I’ve been asked by our staff PR whiz kid, Dana McGough, to write about our company culture. Which I really dislike doing. To me, talking about your culture… Read More
Culture… it’s more than just talkin’ the talk
Whether your company is called Coca Cola or Jimmy-Bob Joe-Bob & Frank, you have a brand. You may not realize it; after all – brand happens mostly on its own. But whether you’ve spent a century and trillions of dollars developing an international company or you’re just getting out of the gate with a startup, you should know how to protect your brand.
Attempting to learn this art, thus far, has had me feeling eerily like Luke Skywalker or Neo from the Matrix. It’s like trying to unhinge my mind from the basic laws of creative physics in order to incept subtle, coercive seeds of influence