January 11, 2014 | Uncategorized

The Corporate Mid-life Crisis: Re-branding your beeves

Branding comprises the strategic, combined activities the company or product undertakes to manifest what it believes itself to be. Where many companies wear their brand passively, a company engaged in disciplined branding pays active attention to every aspect of how it touches its stakeholders.

April 15, 2013 | Industry, Branding, Featured

Brand Myopia

Branding and advertising agencies bring professional distance to their clients by being able to see brandsĀ as they really are. The agency can step back from corporate strategic thinking that sometimes errs with off-brand strategies and marketing, and provide perspective. Longer ago than I’m willing to admit, as a junior copywriter at Leo Burnett in Chicago,… Read More

×