Branding comprises the strategic, combined activities the company or product undertakes to manifest what it believes itself to be. Where many companies wear their brand passively, a company engaged in disciplined branding pays active attention to every aspect of how it touches its stakeholders.
When a sharp, savvy home building company approached us for rebranding, we jumped at the chance to help them develop a strong foundational brand upon which to build their company.
Branding and advertising agencies bring professional distance to their clients by being able to see brands as they really are. The agency can step back from corporate strategic thinking that sometimes errs with off-brand strategies and marketing, and provide perspective. Longer ago than I’m willing to admit, as a junior copywriter at Leo Burnett in Chicago,… Read More