We recently received an interesting branding question from across the globe. It was a question that gave us pause. It’s a story that’s interesting enough to share. An entrepreneur based in the Middle East raised concerns about her company’s ability to break into western markets. The firm’s name includes the name of the country where… Read More
Oh no! Your favorite team just lost the big game! Now what? Many of us will find ourselves hunched over on the couch with our mobile devices glowing back up at us. So, here’s the question. If after the disappointing loss you were to venture onto social media, what sort of content would you want… Read More
[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of them very old), and they’ve all experienced a recent resurgence in popularity. Bonus question: which… Read More