December 4, 2012 | Design, Branding

The Power of Design No. 2: Moleskine

The Moleskine journal. Who doesn’t love the look and feel of these simple, elegant books? The size is appealing. At 8.25″ X 5.25″, the quintessential Moleskine is very nearly designed according to the golden ratio. So we human beings are preprogrammed to like its shape. But, let’s be honest – there are less expensive alternatives… Read More

August 13, 2012 | Advertising, Hot Stuff, Design, Branding

The Power of Design: No. 1 in a Series

A writer by trade, I work with designers and art directors. I’m frequently amazed at the amount of time we spend designing a piece of communication. To be perfectly candid, I have wondered in the past if the result was worth the effort. Think about it, does the average person value well-made typography? Does the… Read More

May 19, 2012 | Advertising, Branding

The “B” Word

My bank and client, Oakworth Capital Bank, invited me to a day-long sales seminar conducted by Jack Daly. The invite was no surprise; we’d been enlisted to create the invitations and supporting collateral. At Cayenne, we’d never heard of Jack Daly, but we did our homework. I confess, based on what we learned about him,… Read More