April 8, 2020 | Advertising, Branding

From Syria with Love

We recently received an interesting branding question from across the globe. It was a question that gave us pause. It’s a story that’s interesting enough to share. An entrepreneur based in the Middle East raised concerns about her company’s ability to break into western markets. The firm’s name includes the name of the country where… Read More

March 23, 2020 | Industry, Featured

Big change and the disruption interruption

Crazy times call for disruptive thinking This month we are all learning a thing or two about disruption. Your daily routines, work habits, and home life have likely all been interrupted in recent weeks. While there are many negative aspects to these unprecedented events, there are upsides if you’re willing to look for them. Fact… Read More

March 3, 2020 | Advertising, Interactive, Industry

How important are online reviews?

You’ve opened your doors to the public and served your first customer. It’s a big day on your entrepreneurial journey. Shortly, a notification grabs your attention. It’s your first online review and it’s less than flattering. Should you freak out? That depends. It may not be as bad as you think. Some businesses like hair… Read More