On Social “Media”…

Written on June 22, 2010

In this article, we’re treated again to the efforts of one of us ad-types in applying the pseudo-science of marketingĀ  to the social network. (Network, people… not medium) You can see it in the author’s desire to quantify. In terms of treating the social network as a medium, quantification is the Holy Grail, and, even though I was never particularly adept at math, I suspect the measuring tools involved will have to deal in fractals, strange loops and chaos theory.

The web is an amorphous, organic thing. There is no Nielsen. We see touch points – clicks, shares, re-shares, tweets, etc. But collecting a measurement of them all is daunting at best. At worst it’s like trying to heard amoebae with chopsticks.

All of that being said, there are some interesting points being made in this article. I’m particularly fascinated with the notion that the “speed of content depends on the medium through which it passes.” Enjoy this from Advertising Age:

Five Things ‘Jersey Shore’ Taught My Agency About Social Media – posted by Ilya Vedrashko