Category: Industry

We’d like to thank the academy…

It goes without saying that bringing home enough gilded I-beams to build a Bailey Bridge makes for one FABULOUS evening! But, here’s the deal: we are able to do smart, well-crafted work that wins awards because we have clients who want smart, well-crafted work. All of them. And for that, we say thank you, thank you, a million times over, thank you.

April 15, 2013 | Industry, Branding, Featured

Brand Myopia

Branding and advertising agencies bring professional distance to their clients by being able to see brandsĀ as they really are. The agency can step back from corporate strategic thinking that sometimes errs with off-brand strategies and marketing, and provide perspective. Longer ago than I’m willing to admit, as a junior copywriter at Leo Burnett in Chicago,… Read More

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