[Note: this article first appeared in BHM BIZ] I teach an advertising writing class as an adjunct professor at the University of Alabama. The other day, one of my students pointed to the screen of her laptop and asked, “Can we talk about this?!” I looked over her shoulder. She had pulled up Facebook’s summation… Read More
[Note: this article first appeared in BHM BIZ] Marketing used to be monologue. To buy or not to buy. That was the question. Brands spoke to their audiences through media with which we are all familiar – television, radio, print, billboards, etc. But that’s all changed. With the advent of social media and electronically shared… Read More
[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of them very old), and they’ve all experienced a recent resurgence in popularity. Bonus question: which… Read More