We recently were recognized by the Birmingham Business Journal as one of the best places to work for in Birmingham. Rather than talk about the award itself, I’ve been asked by our staff PR whiz kid, Dana McGough, to write about our company culture. Which I really dislike doing. To me, talking about your culture… Read More
Humans are emotional beings. Most of us make emotional decisions, and then rationalize them. For your brand to resonate emotionally, you must know your WHY. We love brands because we have a philosophical or emotional affinity for them. We justify our emotional connection to their “whys” by pointing to the their hows and whats.
If it looks and sounds like something you’ve seen, then, for crying out loud, it’s something you’ve seen! Do something different. In fact, do it differently, or save your money and just don’t do it at all.