Tag: Branding

April 8, 2020 | Branding, Advertising

From Syria with Love

We recently received an interesting branding question from across the globe. It was a question that gave us pause. It’s a story that’s interesting enough to share. An entrepreneur based in the Middle East raised concerns about her company’s ability to break into western markets. The firm’s name includes the name of the country where… Read More

March 3, 2020 | Advertising, Interactive, Industry

How important are online reviews?

You’ve opened your doors to the public and served your first customer. It’s a big day on your entrepreneurial journey. Shortly, a notification grabs your attention. It’s your first online review and it’s less than flattering. Should you freak out? That depends. It may not be as bad as you think. Some businesses like hair… Read More