You’ve opened your doors to the public and served your first customer. It’s a big day on your entrepreneurial journey. Shortly, a notification grabs your attention. It’s your first online review and it’s less than flattering. Should you freak out? That depends. It may not be as bad as you think. Some businesses like hair… Read More
For starters, get your head around the fact that all of these social networking sites are tools. They may be tools for your social life – meaning: how you connect with your friends, how you invite them to parties, how you stay in touch with what’s happening in your social element. [Facebook rocks here.] They… Read More
In this article, we’re treated again to the efforts of one of us ad-types in applying the pseudo-science of marketing to the social network. (Network, people… not medium) You can see it in the author’s desire to quantify. In terms of treating the social network as a medium, quantification is the Holy Grail, and, even… Read More