We recently were recognized by the Birmingham Business Journal as one of the best places to work for in Birmingham. Rather than talk about the award itself, I’ve been asked by our staff PR whiz kid, Dana McGough, to write about our company culture. Which I really dislike doing. To me, talking about your culture… Read More
To tell a company or product’s story strategically, you simply have to know its culture. The old adage, “people don’t do business with companies, they do business with people” is mostly true. Today’s consumer / business client wants to be able to connect with the values and sensibilities of the companies with whom they spend their money.