Tag: SEO

December 4, 2019 | Advertising, Industry

How to leverage the expertise of an agency’s media department

So you’ve decided to spend some money on digital advertising. Where should you start? Which opportunities fit your business and marketing goals? There are more options for your advertising dollar than ever before. More data are available on your individual customers than at any previous point in human history. So when it comes to a… Read More

July 11, 2019 | Interactive, Industry, Featured

What is Google Analytics and how do I use it?

A brilliant comedian once quipped, “I don’t need a receipt for the doughnut. I’ll just give you the money, and you give me the doughnut, end of transaction. We don’t need to bring ink and paper into this. I just can’t imagine a scenario where I would have to prove that I bought a doughnut.”… Read More