Tag: digital advertising

June 2, 2021 | Advertising, Industry, Social Media

Digital Advertising, iOS 14 & the Art of Rolling With it

  Recently, Apple introduced iOS 14.5, a software update for iPhones, and it’s causing some buzz in the advertising industry. Let’s clear a few things up about this update.   What is iOS 14, and why does it matter? The iPhone software update, which debuted in early May 2021, prompts users to “Allow Tracking” from… Read More

April 17, 2019 | Advertising, Interactive, Industry, Featured

Advertising in a Digital World: Big Data is Watching You

[Note: this article first appeared in BHM BIZ] I teach an advertising writing class as an adjunct professor at the University of Alabama. The other day, one of my students pointed to the screen of her laptop and asked, “Can we talk about this?!” I looked over her shoulder. She had pulled up Facebook’s summation… Read More