YOYO Brands: What we can learn from brand resurgence
[Note: this article first appeared in BHM BIZ, Nov. 2016] Pop quiz: what do the following brands have in common – Adidas, Birkenstock, Old Spice, Pabst Blue Ribbon, Levi’s, Marvel Comics, and Lincoln? Answer: they’re all relatively old, (some of them very old), and they’ve all experienced a recent resurgence in popularity. Bonus question: which… Read More