Tag: Design

August 13, 2012 | Hot Stuff, Design, Branding, Advertising

The Power of Design: No. 1 in a Series

A writer by trade, I work with designers and art directors. I’m frequently amazed at the amount of time we spend designing a piece of communication. To be perfectly candid, I have wondered in the past if the result was worth the effort. Think about it, does the average person value well-made typography? Does the… Read More

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