On its face, social media is one of those disciplines you’d think everybody would be able to do well. But, strategically managing social media is a far cry from, say, having a Facebook account. So, clients come to us to develop a social media strategy that holds hands with their overall strategy and that supports their KPIs.
Our social media strategy guides are comprehensive, providing analysis of audiences, channels, voice, posting guidelines, goals… right down to a playbook that describes what one should be doing on a daily and hourly basis in support of a given online community. Our social media guides are designed either to be handed off to a digital community manager on the client’s payroll, or to inform our work as we act on their behalf.
If you are interested in learning more about our strategy guides and how we manage social media for our clients, reach out to us here.