Category: Uncategorized

July 1, 2010 | Uncategorized

Expectations: An Exercise in Marksmanship. Aim High. Shoot Higher.

It took me entirely too much of my adult life to discover the following blinding flash of the obvious (those of you who’ve already incorporated the following simple human truth into your lives, forgive & ignore). So, here it is: My successes almost always result from my deliberate or accidental successful management of other people’s… Read More

June 22, 2010 | Uncategorized

On Social “Media”…

In this article, we’re treated again to the efforts of one of us ad-types in applying the pseudo-science of marketing  to the social network. (Network, people… not medium) You can see it in the author’s desire to quantify. In terms of treating the social network as a medium, quantification is the Holy Grail, and, even… Read More