Digital Community Manager
Cayenne’s Social Media Team views news/trends/Netflix through the eyes of the brands we serve. We pulse real-time relevance on their behalf. We know where social and digital tools fall within our brands’ customer journeys—and how best to leverage those tools to meet business goals. We spend our days creating content that communicates a brand’s points of difference AND appeals to the audience’s audience.
If you have *feelings* about TikTok’s fate and Twitter Fleets. If you’ve done more good than evil in Photoshop. If you’ve beamed with pride when the client swooned over your social reporting analytics. If you’re adept at trimming statements to 280 characters. If you’re a quick-draw who appropriates the newest meme within 6 minutes. Then we should talk.
Our ideal candidate has:
Succinct writing skills, curiosity, quick decision-making, cultural trend spotting, critical thinking, intermediate to advanced joke telling skills, ability to be calm in the face of stress, and an eye for monitoring.
- Absorb a brand and develop content to speak its voice through social channels
- Write and design shareable content supporting client business goals
- Run regular social promotions & campaigns and track their success (fundraising initiatives, contests, etc.)
- Drive consistent, relevant web traffic from social channels
- Explore new ways to engage with and delight target audiences
- Collaborate with the team to join paid, owned, earned, and shared marketing efforts
Monitoring & responding
- Create brand relevance and foster audience engagement by initiating conversation around planned content, trending topics, and events
- Track brand mentions and respond accordingly
- Respond quickly and efficiently to audience questions and comments
- Monthly reporting to track, measure, and analyze all efforts per key performance indicators
- Gain insights on social activity via digital marketing analytics platforms like Google Analytics
- Drive continuous improvement per the insights gathered and reported to clients
- 3-5 years experience writing for brands on social media
- BA/BS degree or equivalent work experience
- Active and well-rounded personal presence in social media
- Excellent writer and creative thinker, with an ability to use data and intuition to inform decisions
- Ability to use social media software to schedule and monitor social media conversations
- Intermediate Adobe Creative Suite competency
Send your resume + tell us a little about yourself in an email to [email protected].
Cayenne is an equal opportunity workplace, and we value diversity. We celebrate and support differences. All employment is decided on the basis of individual qualifications, merit and business needs.