July 9, 2010 | Uncategorized

Advertising > Urban Art

At some point along the way (long after the product bit the dust) this ad became a form of urban art. Birmingham is chock full of these murals. – Monroe

July 7, 2010 | Uncategorized

More “Buzz-by-Oops” from Apple

We’ll know by this afternoon if this is the real deal. In addition to technology, Apple has mastered “buzz-by-oops.” The rules are simple: 1. Leak something ostensibly proprietary and exciting. 2. Play coy. 3. Listen as the buzz reaches a Caruso-like tenor. 4. Reap the benefits of the buzz when you come to market. Brilliant…. Read More

July 6, 2010 | Uncategorized

The F.I.T.B. Initiative

The FITB Initiative Downloadable FITB Initiative Application At Cayenne Creative we’re all about fire. Passion. When we formed the company the inspiration for our name was the notion that we all were passionate about the work we do. We called it “fire in the belly,” and “F.I.T.B.” became our battle cry, our mantra. It also… Read More