July 15, 2010 | Uncategorized

Old Spice Causes Viral Infection

If you haven’t been dialed into this incredible viral video campaign, it’s not too late to enjoy it. You might have seen the initial Old Spice body wash commercials featuring former NFL star Isaiah Mustafa as “the man you ladies wished your man was like.” The commercials were quick, fun and unexpected. But the follow-up… Read More

July 9, 2010 | Uncategorized

Advertising > Urban Art

At some point along the way (long after the product bit the dust) this ad became a form of urban art. Birmingham is chock full of these murals. – Monroe

July 7, 2010 | Uncategorized

More “Buzz-by-Oops” from Apple

We’ll know by this afternoon if this is the real deal. In addition to technology, Apple has mastered “buzz-by-oops.” The rules are simple: 1. Leak something ostensibly proprietary and exciting. 2. Play coy. 3. Listen as the buzz reaches a Caruso-like tenor. 4. Reap the benefits of the buzz when you come to market. Brilliant…. Read More

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