Redesigning a Brand for a 4th-Generation, Family-Owned Company: The Sequel

Written on April 30, 2011

A while back, we peripherally addressed the project of redesigning the corporate identity for Watts Realty. We had just finished the job coincidentally when the GAP logo debacle occurred. [See: Gap Part Deux: The Work of Logo Design, 10.11.10]

Here’s a link to the website we designed for them. In the world of real estate websites, this one does honor to a business that has been run by a family for about as long as Birmingham’s been around.

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