More “Buzz-by-Oops” from Apple

Written on July 7, 2010

We’ll know by this afternoon if this is the real deal. In addition to technology, Apple has mastered “buzz-by-oops.” The rules are simple:

1. Leak something ostensibly proprietary and exciting.
2. Play coy.
3. Listen as the buzz reaches a Caruso-like tenor.
4. Reap the benefits of the buzz when you come to market.

Brilliant.

Source: Mashable – Apple’s new multitouch trackpad?

– Monroe

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