More “Buzz-by-Oops” from Apple
We’ll know by this afternoon if this is the real deal. In addition to technology, Apple has mastered “buzz-by-oops.” The rules are simple:
1. Leak something ostensibly proprietary and exciting.
2. Play coy.
3. Listen as the buzz reaches a Caruso-like tenor.
4. Reap the benefits of the buzz when you come to market.